That we are not instinctively built that way must be recognized if we're going to get beyond the risks of not being built that way, says David Ropeik.
Ropeik an Instructor at Harvard, a consultant in risk perception and risk communication, author of How Risky Is it, Really? Why Our Fears Don't Always Match the Facts, and principal co-author of RISK, A Practical Guide for Deciding What's Really Safe and What's Really Dangerous in the World Around You.
http://bigthink.com
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